Real-World Cases

Guideline 2.3.7 - Performance - Accurate Metadata: Screenshots include references to the price of the app.

Fix: Removed all price references ("Free", "$0", etc.) from screenshots and metadata.

Guideline 2.3.7 - Performance - Accurate Metadata. Your app subtitle exceeds the character limit and contains promotional language.

Fix: Shortened subtitle to AI Writing Assistant (22 characters). Removed superlative claims. Put detailed feature descriptions in the app description field instead. Subtitles should be concise and factual.

Guideline 2.3.7 - Performance - Accurate Metadata. Your app keywords include medical terms that suggest diagnostic capabilities the app does not have.

Fix: Removed all medical-related keywords. Focused on accurate terms: workout, fitness, exercise, strength training, HIIT, running. Keywords must accurately describe what the app actually does.

Guideline 2.3.7 - Performance - Accurate Metadata. Your app subtitle contains superlative claims (Best and #1) that cannot be verified.

Fix: Changed subtitle to Secure Password Manager - Encrypted Vault. Removed all superlative claims. Apple allows factual descriptions but not unverifiable marketing claims in metadata.

Guideline 2.3.7 - Performance - Accurate Metadata. Your app name and keywords contain terms that are not relevant to the apps functionality.

Fix: Removed all competitor brand names and irrelevant trending terms. Focused keywords on actual app features. Changed subtitle to accurately describe the app. Used App Store Connect analytics to find rel...

Guideline 2.3.7 - Performance - Accurate Metadata. Your game keywords include terms related to popular games that are not related to your game.

Fix: Removed all unrelated game keywords. Used only terms that describe our actual game: puzzle, brain teaser, logic, pattern matching. ASO should be honest - irrelevant keywords hurt conversion rates anyw...

Guideline 2.3.7 - Performance - Accurate Metadata. Your app uses competitor names in the keyword field to divert searches to your app.

Fix: Removed all competitor brand names from keywords. Focused on feature-based keywords: photo sharing, short video, stories, filters. Apple may reject or even remove apps that repeatedly use competitor k...

Guideline 2.3.7 - Your app metadata includes competitor names and irrelevant keywords in the subtitle and keyword field.

Fix: Rewrote the subtitle to describe our actual unique features: Hyperlocal Weather with Minute-by-Minute Rain Forecasts. Removed all competitor names from keywords. Only used terms directly relevant to o...