When people install an app from the App Store, they want to feel confident that it's safe to do so -- that the app doesn't contain upsetting or offensive content, won't damage their device, and isn't likely to cause them physical harm.
1.1 Objectionable Content
1.1.1 Defamatory, discriminatory, or mean-spirited content
1.1.2 Realistic portrayals of people or animals being killed, maimed, tortured, or abused
1.1.3 Depictions that encourage illegal or reckless use of weapons and dangerous objects
1.1.4 Overtly sexual or pornographic material
1.1.5 Inflammatory religious commentary or inaccurate or misleading quotations of religious texts
1.1.6 False information and features
1.1.7 Harmful concepts which capitalize or seek to profit on recent or current events
1.2 User-Generated Content
1.2.1 Creator Content
1.3 Kids Category
1.4 Physical Harm
1.4.1 Medical apps that could provide inaccurate data or information
1.4.2 Drug dosage calculators must come from approved entities
1.4.3 Apps that encourage consumption of tobacco, vape, illegal drugs, or excessive alcohol
1.4.4 DUI checkpoints and reckless behavior encouragement
1.4.5 Apps that urge customers to participate in activities risking physical harm
1.5 Developer Information
1.6 Data Security
1.7 Reporting Criminal Activity