Guideline 4.3
Template-based app with no unique value
App was built using a commercial template or app builder without sufficient customization. Apple rejects apps that are clearly generated from templates without meaningful unique features.
7 cases reported · ~25 days to resolve · 33% appeal success
Apple's rejection message
Guideline 4.3 - Design: We noticed your app was created from a commercially available app template or app generation service. Apps created from a template or generated by a service are considered spam unless they include unique and relevant content and experiences.
How to fix this
Add significant custom content and native features
hardWorked for 65%
Go beyond the template by adding custom native features (camera, notifications, Core Data), unique content, and a distinctive design. Remove or heavily modify all template boilerplate UI.