Guideline 4.5.4
Push notifications used for advertising or spam
App sends push notifications for advertising, promotions, or marketing purposes, or sends excessive/irrelevant notifications.
7 cases reported · ~4 days to resolve
Apple's rejection message
Guideline 4.5.4 - Design - Apple Sites and Services: Your app sends push notifications for advertising, promotions, or direct marketing purposes.
How to fix this
Limit notifications to user-relevant content only
easyWorked for 95%
Only send notifications about content the user has opted into. Add notification preferences in settings. Never use push for ads or marketing. Include clear opt-out.