Guideline 4.2
App is too simple or lacks sufficient functionality
App provides very limited functionality that could be accomplished with a website, bookmark, or basic system feature. Apple requires apps to provide enough value to justify their existence on the App Store.
14 cases reported · ~17 days to resolve · 25% appeal success
Apple's rejection message
Guideline 4.2 - Design - Minimum Functionality: We found that the usefulness of your app is limited by the minimal amount of content or features it includes.
How to fix this
Add native features that go beyond a website
hardWorked for 70%
Add features that leverage the iOS platform: push notifications, widgets, offline support, camera integration, Siri shortcuts, haptic feedback, Core Data persistence. Make the app feel native, not like a webpage.