Guideline 4.2
App is a marketing or advertising vehicle
App primarily serves as a marketing brochure, advertisement, or promotional material for a business without providing genuine utility.
7 cases reported · ~16 days to resolve · 100% appeal success
Apple's rejection message
Guideline 4.2.2 - Design - Minimum Functionality: Your app is primarily a marketing tool and does not provide enough functionality to be appropriate for the App Store.
How to fix this
Add genuine utility features beyond marketing content
mediumWorked for 75%
Transform the app from a brochure into a useful tool. Add features like booking, ordering, loyalty programs, interactive catalogs, or account management. The marketing content should supplement utility, not be the entire app.