Guideline 4.2.6
App built from commercialized template without customization
App was generated by a template or app-building service and doesn't provide unique value beyond the template. Nearly identical to other apps from the same template.
13 cases reported · ~34 days to resolve · 0% appeal success
Apple's rejection message
Guideline 4.2.6 - Design: Your app was created from a commercialized template or app generation service and does not include sufficient unique content and experiences to differentiate it from other apps.
How to fix this
Rebuild with substantial custom features and unique content
hardWorked for 60%
Significantly customize the UI beyond the template defaults. Add at least 3-4 unique features not in the template. Include original content. The app should not look or feel like a template app.