Keyword stuffing or metadata gaming
App name or keywords include irrelevant terms, competitor names, or generic terms designed to game search rankings.
8 cases reported · ~2 days to resolve
Apple's rejection message
Guideline 2.3.7 - Performance - Accurate Metadata: Your app name or subtitle includes terms or descriptions that are not the name of your app, which may be considered keyword spam.
How to fix this
Remove competitor names and irrelevant keywords
Remove all competitor app names, celebrity names, and unrelated trending terms from your app name, subtitle, and keywords. Use only terms directly relevant to your app's functionality.