Guideline 2.3.3
Screenshots do not reflect actual app experience
Screenshots show features, UI, or content that doesn't match what's actually in the app. Includes heavily photoshopped or misleading screenshots.
11 cases reported · ~3 days to resolve
Apple's rejection message
Guideline 2.3.3 - Performance - Accurate Metadata: Your app's screenshots do not sufficiently reflect the app in use.
How to fix this
Use actual in-app screenshots with minimal enhancement
easyWorked for 95%
Take fresh screenshots directly from the app running on a simulator or device. You can add text overlays and device frames, but the app content shown must be real. Don't photoshop features into screenshots.