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Guideline 2.3.6

Incorrect age rating

App's age rating doesn't match its content. Often happens when apps with user-generated content, violence, or mature themes select too low an age rating.

8 cases reported · ~2 days to resolve

Apple's rejection message

Guideline 2.3.6 - Performance - Accurate Metadata: Your app's age rating is not appropriate for the content it includes. The app content requires a higher age rating.

How to fix this

Re-answer age rating questionnaire accurately

easyWorked for 98%

Go through the Content Descriptions questionnaire in App Store Connect and answer truthfully. If your app has UGC, you likely need 17+. If it has cartoon violence, at least 12+.